atouchofyellowinnyc

Fifth After Midnight: TIFFANY & Co.

In historic places, NYC History, nyc photographer, NYC Today on December 17, 2014 at 2:15 pm

111414_Strolling Fifth Avenue After Midnight_8943

My commute to and from Mid-Town usually involves the M31 bus; I wait on the South East Corner of 57th Street at 5th Avenue.  This corner also happens to be home to the world famous Tiffany & Co. Flagship Store, which opened in 1940.

112314_Strolling Fifth Avenue After Midnight_0514

One morning in late October while waiting for the bus, I looked up at the building and noticed a large brooch-like adornment.  I assumed it was for a promotion as it “seemed” too early for holiday decorating.  Silly me.  That was the October 28, 2014.

On 5 early mornings, over 3 weeks (11/7, 11/10, 11/14, 11/16, 11/23) I photographed the installation of Tiffany’s Holiday decorations.  Adam Terasa, the Project Manager said it took 17 nights for the actual installation and display, but a total of 6 weeks with the behind the scenes prep. The installation began in October and was fully lit by November 14.

The men on the project were kind enough to let me interrupt their work to photograph them.

Here are some really amazing facts behind the design [provided by Adam Terasa of YESCO]:

  • This display is a representation of a diamond egret that was displayed by Tiffany & Co. at the NYC World Fair in 1939. The display contains exactly 1939 individually controlled diamonds to celebrate this date (1939). Feel free to count them.
  • YESCO is based out of Salt Lake City, Utah. The display was fabricated at our location in Las Vegas, Nevada. YESCO designed, fabricated, and coordinated the joint installation and lighting effort of the entire Holiday Display for Tiffany & Co. We spent several months from design, engineering, fabrication, logistics. We worked with a local sign company to coordinate and instruct them on the installation procedures as well as the functionality of this complex illuminated display.
  • YESCO is famous for signs worldwide, to inlcude: Vegas Vic; Welcome to Las Vegas sign; and now; the Tiffany & Co. Flagship stores Holiday Display.
  • We were fortunate enough to work closely with the Tiffany team on the highly detailed faceted diamond design that incorporates a clean and realistic replication of all diamonds, in particular; the yellow Tiffany diamond in the center.

A heartfelt THANK YOU to Adam Terasa-Project Manager, YESCO and your team for everything!

 

Until next time.

Teresa51art

adventure is life, live it! ®

 

 

 

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