atouchofyellowinnyc

Fifth After Midnight: FENDI

In nyc photographer, NYC Today on December 4, 2014 at 1:12 pm

111014_Strolling Fifth Avenue After Midnight_8911

This project started in 2013 as a way to gain understanding and history of the Rockefeller Christmas Tree.  Last year I photographed the construction workers that decorate the tree.  This year I add a new layer to this story by photographing activity after midnight.  (Because when in New York City, a large-scale transformation can only happen then!)

My first morning out was November 7, 2014.  Let’s say being in the right place at the right time happened on this morning…but I jump ahead of myself.

Having committed to this story, it was important to walk Fifth Avenue multiple nights over multiple weeks.  Some windows took one night from start to finish.  Some took six weeks.

On November 10, at 1:36am I discovered the elves of FENDI transforming this window.

On November 14 at 2:53am their window was finished.

111414_Strolling Fifth Avenue After Midnight_9010

This FLAGSHIP location is at 677 5TH AVENUE.  Handbags for EVERYONE!

 

Until next time.

Teresa51art

adventure is life, live it! ®

Advertisements
  1. […] I mentioned in the FENDI article, this series is a result of my curiosity to uncover the “behind the scenes” […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: