This project started in 2013 as a way to gain understanding and history of the Rockefeller Christmas Tree. Last year I photographed the construction workers that decorate the tree. This year I add a new layer to this story by photographing activity after midnight. (Because when in New York City, a large-scale transformation can only happen then!)
My first morning out was November 7, 2014. Let’s say being in the right place at the right time happened on this morning…but I jump ahead of myself.
Having committed to this story, it was important to walk Fifth Avenue multiple nights over multiple weeks. Some windows took one night from start to finish. Some took six weeks.
On November 10, at 1:36am I discovered the elves of FENDI transforming this window.
On November 14 at 2:53am their window was finished.
This FLAGSHIP location is at 677 5TH AVENUE. Handbags for EVERYONE!
Until next time.
adventure is life, live it! ®