Christmas is truly my favorite time of year. And New York is the town that knows how to make things sparkle.
But who makes this happen? This year I bring to you that answer from a small section of mid-town filled with history and glamour. A ten block radius of Fifth Avenue, between 50th and 60th Streets.
Like Santa’s elves, these visual experts converge in the overnight hours to bring each store front to life. Its a magical time, filled with anticipation and delight.

Here a window designer at Bergdorf Goodman peers behind the curtain to inspect his work at 1:20am on November 16. The unveiling to the world is a few days later.
As with the decorating of the Rockefeller Center Christmas tree, this doesn’t happen in just one night. I invite you to stroll with me down Fifth Avenue to uncover the mystery and magic of the season in the city that never sleeps.
Please check back throughout December and follow along.
Until then, may you and your families have a wonderful Thanksgiving!
Teresa, 51art
adventure is life, live it! ®
What a neat idea for a series of articles. I’ll be checking back. Thanks for sharing. Happy Thanksgiving to you and your loved ones as well.